DiscoverSee Tomorrow FirstSee Tomorrow First | Matthew Herbert, co-founder of Tracksuit
See Tomorrow First | Matthew Herbert, co-founder of Tracksuit

See Tomorrow First | Matthew Herbert, co-founder of Tracksuit

Update: 2024-01-30
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In our first episode Matthew Herbert co-founder of revolutionary brand tracker Tracksuit (and the only Kiwi to make B&T's 30 Under 30 list) discusses Tracksuit’s unique approach to entering new markets and the ups and downs of rapid growth.


Founded less than three years ago, Tracksuit is currently valued at $45 million, having grown impressively, cementing itself as an authority in tech-driven brand tracking. Tracksuit partner with top brands at home and offshore, including Whittaker's, Pics, Goodman Fielder, Icebreaker, Barkers, Disney+ and Dermalogica.


For more insights on how Aotearoa New Zealand technology is building a better tomorrow, check out other episodes in this series. We'll be talking to inspiring tech leaders who've created a gothic fishing game that's become a global hit, a world-leading MedTech solution for gastric dysfunction, a sustainable nanocellulose hydrogel derived from seaweed and more.

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See Tomorrow First | Matthew Herbert, co-founder of Tracksuit

See Tomorrow First | Matthew Herbert, co-founder of Tracksuit

See Tomorrow First